Alex Askew

BA (Hons) Business Studies | Salesforce Pardot Specialist Certified | Google Analytics and Ads Certified

pardot consultant  

With over 17 years of experience in digital marketing, numerous national retailers, NGOs, PLCs and household brands have all benefited from Alex’s marketing guidance across a wide range of digital and CRM projects.

As M4B’s Digital Marketing Director, Alex possesses a strong background in search marketing, web and broader marketing strategy coupled with extensive commercial work experience across a variety of businesses. This allows Alex to provide best practice advice when it comes to overcoming the challenges facing a growing business.

Fully certified in Google Ads, Alex is well-versed and practised in the latest Google Ads products and developments, helping him to implement successful PPC campaigns for clients, whether they require Search, Shopping, Display or Video campaigns. But, the knowledge doesn’t stop there. Thanks to years of experience, Alex has a comprehensive knowledge of SEO, email marketing and social media management, both paid and organic, allowing M4B to provide and implement a multi-faceted, custom marketing strategy that is built around clients’ needs to successfully deliver business growth.

Alex is also a certified Pardot Consultant, allowing him to create bespoke marketing automation strategies for clients, streamlining their processes and driving sales and customer retention.

Acquainted with both B2B and B2C sectors across many industries, some of the businesses Alex has worked with include: Lloyds Banking Group, Halifax, Homeserve, Magnet Trade, Places For People, ASK Solicitors, Danbro, at800, ELEXON, Chelsom Lighting, ITAL Logistics, Butlins, The Contact Company, ProEconomy, The Silver Line, Pyroguard, Manchester Hall, Proseptic and many more.

Analytics Pardot Salesforce
Pardot Forms VS Form Handlers

Pardot Forms VS Form Handlers

We explain the benefits and drawbacks of using Pardot Forms and Form Handlers, and discover which is the best solution for your business.

Analytics Marketing Pardot
Pardot Form Submission Conversion Tracking With Google Tag Manager & GA4

Pardot Form Submission Conversion Tracking With Google Tag Manager & GA4

How to setup Pardot form submission conversion tracking with Google Tag Manager and Google Analytics (GA4).

Analytics Marketing
Gravity Forms Conversion Tracking With Google Tag Manager

Gravity Forms Conversion Tracking With Google Tag Manager

How to track Gravity Form submissions and setup conversion tracking in 4 easy steps with Google Tag Manager.

Marketing Social Media
How To Beat The Instagram Algorithm

How To Beat The Instagram Algorithm

The ever-changing Instagram algorithm is making it increasingly difficult for brands to reach their audience through organic content. Read our top tips below to find out how you can beat the Instagram algorithm.

Marketing Social Media
The Importance Of Social Media For Businesses During The COVID-19 Pandemic

The Importance Of Social Media For Businesses During The COVID-19 Pandemic

Social media is always crucial for businesses. However, it has become an even more vital resource for businesses and their customers as we navigate through UK lockdown and the COVID-19 pandemic

Marketing
3 changes we hope businesses keep as we move into the ‘new normal’.

3 changes we hope businesses keep as we move into the ‘new normal’.

While we’ll be glad to see the back of the tough time this ‘new normal’ is putting on businesses, you may be surprised to hear that we are hoping for a few business changes to stick around post COVID-19.