Klaviyo is a digital marketing tool designed to empower businesses by building lasting relationships with customers through personalised email marketing. Featuring over 350 compatible applications, Klaviyo seamlessly integrates into other existing software to streamline the process of digital marketing through the use of automation. This makes it the perfect choice for businesses looking to connect with their customers, drive sales, and measure marketing performance.
In a world where digital marketing is consistently evolving, you need the best email marketing strategies to maximise sales. M4B’s digital marketing and CRM experts can utilise Klaviyos’ cutting-edge software to boost sales and engage with returning customers, supporting them throughout their purchasing journey.
Klaviyo utilises data from a wide range of eCommerce tools, integrating into existing data points to extract useful information from websites, social media, and points of sale. These data insights allow us to build enhanced, tailored marketing strategies designed around the way your customers interact with your business. Through tracking and analysis, we can create email campaigns and dashboards personalised for your customers.
Using enhanced automations from Klaviyo, automated SMS messages and abandoned cart pipelines can be developed quickly, effectively supporting customers throughout their purchasing journey. These automations also allow us to utilise post-purchase emails and email newsletters to full effect, generating more purchases through continued customer engagement.
With Klaviyo’s advanced, easy-to-use features, we can produce workflow and email templates to help streamline the process of content creation. Alongside powerful AI tools like predictive analysis and behavioural targeting, dynamic product recommendations and segmentation help improve existing email campaigns and derive new ones based on customer preferences. Klaviyo also allows us to consolidate marketing channels and customer data in one place – perfect for implementing impactful marketing strategies.
Klaviyo helps to interact with and expand your audience, generating sales and growing your brand’s reach. Sending ‘welcome’ and ‘thank you’ emails, using SMS messaging to spread brand awareness, and treating your customers to ‘back in stock’ and ‘product launch’ notifications keep your customers coming back to order.
Whereas alternative email marketing platforms can be difficult to get to grips with, Klaviyo comes with all the necessary features laid out in a straightforward manner. Through our combination of email marketing strategies and Klaviyo’s automation and optimisation features, we generate higher ROI (return on investment) and conversion rates for our customers. Targeted emails work to grow the relationship between businesses and consumers, as we craft engaging content at an individual level with the help of Klaviyo.
Klaviyo works best in conjunction with a strong marketing strategy. If you want to build a successful eCommerce strategy, partnering with our Klaviyo specialists from M4B is the best way to boost your business. We can help design effective, poignant marketing campaigns, increasing brand awareness and bolstering successes to keep customers returning whilst expanding your audience.
If you would like to learn about our specialist email marketing services, please get in touch with our team today for more information.