Resources
Welcome to the M4B Resource Center. We provide free tips, advice and insights into marketing and customer management.
Improve business communication with Salesforce Chatter
3 ways Salesforce Chatter can help improve internal & external communication within your business
Tracking Emails in Salesforce
So why would you want to track e-mails sent to contacts in Salesforce?
People, Customer Service & Retention with Sian Belfield
Sian provides a great insight into WST's approach to customer service, retention and employing people 'with the right thing'
5 tips for Law Firms for getting the most out of your CRM
How can Law Firms use CRM to improve customer experience and increase profitability.
Skill vs Attitude
How we can learn from Aston Villa’s relegation from the Premier League.
Focus on the sausage, let your customers sell the sizzle!
Three great tips on how you could generate more business through your existing customer base.
The Salesforce Lightning Experience
5 reasons why businesses should embrace the Salesforce Lightning Experience - Salesforce introduced Lightning Experience as part of their Winter ’16 release.
Secrets to Business Success With Ken Houghton
Property tycoon and self-made multi-millionaire Ken Houghton, shares his approach to growing his own businesses, touching on customer service and the importance of consistency.
15 tips for CRM success
Whether you have chosen CRM in mind or not, it is a good idea to prepare for the organisational challenges you may meet. Download our guide to find out more.