Marketing and CRM Strategy

At M4B we are passionate about businesses getting their marketing right because we know it leads to success. But we do things differently here, offering a combined marketing and customer relationship management (or CRM) strategy to help you excel in:

• Attracting prospects
• Converting prospects into customers
• Retaining those customers

This connected marketing and CRM strategy takes a holistic look at the whole marketing funnel, focusing on every stage in detail. This takes your customer from initial awareness all the way through to advocacy.

Having an effective marketing strategy in place is crucial before you invest in any marketing activity. It will provide the foundations for everything you want to say, how you want to say it and who you want to say it to. When you get this right, you will be able to efficiently reach more of your perfect customer, sell more of your products and increase your sales revenue.

To facilitate this, we will work with you in two ways:

1. Conduct a marketing consultation
2. Create a bespoke marketing and CRM strategy

These services are tailored to suit your requirements and budget and we work with both small and medium-sized companies. We’ll work in partnership with you to really get to know your business so we can make the right recommendations for your marketing and CRM.

Marketing consultation

Our marketing consultants will probe every aspect of your business. We will learn what you do, how you do it and will get to know the market you operate in. That way, we can develop a strategy that suits you and delivers results that will allow you to meet your business goals.

An M4B marketing consultation is the perfect way to evaluate the effectiveness of your current strategy, implement a new one or even create one if you’ve never had one before. Whether you are a startup, looking to launch a new product or just want a marketing overhaul, an M4B marketing consultation can help.

When should you consider a marketing consultation?

• If you want to grow your business
• If you want a clear marketing roadmap with short- and long-term goals
• If you want to monitor your success via key metrics and/or ascertaining what those metrics are
• If you want to improve relationships and foster loyalty with your existing customer base
• If you want to expand into new markets
• If you want to attract new customers

After your consultation, we will present our findings with recommendations of how to use them to your advantage. Then we will take it from there!

Marketing and CRM strategy

When we start a working relationship with you, we will develop a connected marketing and CRM strategy which covers every stage of the marketing funnel.

Over several weeks we will look at your internal strengths and weaknesses and understand your market to ascertain the external opportunities and threats. From this, we will develop a marketing strategy and implementation plan to make it work for you. This will help you attract prospects in the first instance.

The strategy will also explain how we will convert these prospects into customers using various techniques including content marketing and conversion rate optimisation.

The next stage is what makes M4B different – we will also define a customer relationship management or CRM strategy. This will enable your business to nurture the relationships you have with your customers and take them on a journey from initial purchase, to repeat business and all the way to the ultimate goal, customer advocacy. At that point, your customers will be marketing your business for you!

Our combined marketing and CRM strategy will be mutli-channel and multi-discipline, covering the full marketing communications mix. We’ll place a huge emphasis on the online marketing element as this is usually the most effective in terms of return on investment and is the start and end point for most consumers.

M4B are experts in marketing and CRM strategy so are well-placed to review your existing marketing and define effective ways to improve it to help you meet your business goals. Get in touch with us today to discuss your marketing needs.